Ethical Investing: The Always Ethical Story

At Always Ethical, we're not just another KiwiSaver fund—we're a movement. Founded on the belief that good equities and responsible real estate form the backbone of ethical business, we offer New Zealanders a unique opportunity to invest in their future while making a positive impact on the world.


Building a Strong Foundation of Integrity


Our commitment to ethics sets us apart from the crowd. We refuse to invest in companies involved in fossil fuel exploration, weapons manufacturing, or the pornography industry, among others. This strict ethical mandate isn't just a promise; it's the foundation of everything we do. And we don't just talk the talk—we undergo annual audits to ensure we're staying true to our principles (essentially we also walk the walk).


Bridging Tradition and Contemporary Investing


But we're more than just a KiwiSaver fund. We're a beacon of ethical investing that aligns with both traditional Abrahamic values and modern ethical principles. We believe in supporting companies that are not only financially sound but also dedicated to making a positive impact on humanity.


Empowering Investors to Align Values with Returns


Our AE KiwiSaver Plan isn't just about financial growth—it's a feel-good investment that's good for humans and good for your wealth. We want our investors to know that ethical investing doesn't mean sacrificing returns. On the contrary, we believe that ethical investing and good returns can go hand in hand. By investing ethically, you're not just securing your financial future; you're also contributing to a better world for all.


Shaping a Future of Inclusive Financial Well-being


So, what inspired us to start this journey? It was a recognition of the significant gap in the ethical investment market in New Zealand. We saw an opportunity to fill that void by creating a KiwiSaver fund that aligned with the values and principles of the Abrahamic religions. Our founders' deep connection to these ethics drove them to create a KiwiSaver that not only meets investors' financial needs but also resonates with the wider community's modern ethical values.


As our entrepreneurial vision evolved, we realized that our products weren't limited by religious boundaries. Instead, they offered a universal appeal to all New Zealanders who aspire to invest ethically. Today, we're extending our offerings beyond religious confines to embrace everyone who supports and aspires to ethically invest, regardless of their background or beliefs.

Our goal is simple yet profound: to drive inclusive financial well-being and ethically invest in high-quality, low-debt companies that are making a positive impact on humanity. As Always Ethical evolves, so too does our vision, providing ethical investing that embodies compassion for humanity while delivering competitive returns for our investors.


Join us on this journey toward a future where ethical investing isn't just a choice—it's a movement. Together, we can create a better world.